![]() The author is an editorial intern for PCT magazine. Just as pest control companies offer different methods and programs to solve a variety of pest-related problems, McNeely said companies need to search for new market opportunities based on specific demographic trends within their service areas. “When they’re more comfortable speaking their native language, they feel relieved when we have that service.” “People who don’t speak English still have pest control needs,” she said. Mildred Olivares, customer service representative for McNeely Pest Control, said she talks to Spanish-speaking customers on the phone anywhere from two to five times a day. “We want to diversify our business to clients by selling additional services to multifamily housing or single family housing.” “It gives us an opportunity to reach out and it’s what our competition is not doing,” said McNeely. McNeely said the firm’s technicians and customer service bilingualism has become second nature to McNeely Pest Control. 1 review of McNeely Pest Control 'My sister got these guys to take care of the bugs in her apartment. The videos show employees explaining in Spanish the different types of services that McNeely Pest Control offers. COVID update: McNeely Pest Control has updated their hours and services. Introductory videos were created in October 2015 and soon thereafter added to the website. The first conscious effort - the translated website - occurred about four years ago. The firm services some areas that have a Hispanic population as large as 23 percent, including Asheboro, N.C., according to 2010 United States Census Bureau data. McNeely Pest Control has five locations throughout North Carolina and it also services parts of southwest Virginia. McNeely said the company has about six technicians and two customer service representatives who are bilingual and can help customers that are more comfortable describing their pest-related problems in their native Spanish. “Reaching out to Spanish-speaking residents that have pest service needs provides communication in a more comfortable way.” “We want to be in a position to reach out to that community,” said Scott McNeely, president of McNeely Pest Control. Over the past twenty plus years, Mc Neely Pest Control has been committed to protecting your home, your families, and businesses with pest control and wildlife remediation services specifically delivered to meet your needs. The company has done this through its Spanish-speaking employees and by enhancing its website to include a portion of the content in Spanish. McNeely Pest Control offers the expertise needed to rid your home or business of unwanted guests. McNeely Pest Control has found a way to connect with more people and grow its business organically.įor the last four years the Winston-Salem, N.C.-based company has gained a growing following from local Hispanic residents by going bilingual. ![]()
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